So today I take this pic of a CMHA building across from Luteran Hosiptal in Ohio City. First I’m thinking what kind of quality of life can someone have in a place like this. Granted, public housing is better than the streets but there has got to be a better way. Especially with 5,000+ vacant homes in Cleveland. And the fact that the CMHA has got to be the most corrupt agency in NEO which is saying a lot considering the other crooked folks that “run the city” for their own (along with family and friends) benefit and profit.
#
Are you commoditizing your email marketing?
While email is the best way to connect directly with consumers, most companies abuse the priviledge, sending messaging that isn’t relevant to the end recipient. As a result email is becoming a commodity.
Can it be saved? Brian Deagan, the CEO of Knotice (a company I have an interest in) and a thought-leader in this category thinks so and he has a plan. His expert opinion, Saving Email from Commoditization, was picked up by the influential 1to1media blog.
Extending the usefulness of email marketing lies with cross-channel integration, especially with the Web. Historically, the focus has rightly been on two primary themes: email delivery, and great content that leads directly to high conversion rates. But, in the age of optimization, companies become disengaged from their consumers the second they click on a link in an email. The situation begs the question, “What good is developing half of a relationship with a customer if you can develop a complete relationship?” If a consumer is sent an email with an offer for product A, clicks the link in the email, but moves away from product A to product B in the website, that action is valuable and can be used to reinforce the brand-customer relationship by serving the customer additional relevant content they’ll click and buy.
In an online marketing landscape dominated by vendors that cobble together different capabilities, finding a platform with a seamless transition from channel to channel is key. The future of online marketing is running a multichannel campaign out of one console to achieve a consistent, easy-to-manage brand experience for the user. That console can capture the marketing data, or incorporate it to campaigns.
If you’re ready for the future, today, check out Knotice’s Concentri.
Saving Email from Commoditization - 1to1media - 07/11/2008
#
Eight new natural wonders, including the Monarch Butterfly Biosphere Reserve in Mexico and what has been dubbed “the Galápagos of the Indian Ocean,” have been added to the World Heritage List.
World Heritage Sites are named by the United Nations Educational, Scientific and Cultural Organization (UNESCO). The sites, both cultural and natural, added to the list are deemed “of outstanding value to humanity” and deserve protection and preservation, according to the UNESCO Web site.
#
Yesterday I’m pumping gas looking at this mug thinking to myself, “Why do people trust these smucks when every one of them look crooked?” Is it a reflection of the lack of intelligence of voters that these officials get voted in?
#
July 4th fireworks in West Park. The crack down didn’t effect this personal display.
#
July 4th Ribs. Then on Saturday I grilled 12 racks on one big grill down at a camp in Lisbon for some of the office crew.
#
