1. 6 months ago  from bookmarklet
   TechCrunch - Why Don’t Teens Tweet? We Asked Over 10,000 of Them.

   So why? Why doesn’t Twitter engender passion in even most of the teens who take the plunge and sign up for an account? The answer lies in the reasons teens do use Twitter. Of teens with a Twitter account, the top 4 reasons cited for using the service are, in order:

   • Update My Status
   • Keep Up With My Favorite Musicians, Bands, or Celebrities
   • Stay Current with What’s Going On in the World
   • Keep Up with Friends I Know

   If we break down those top reasons one by one, a clearer picture emerges of why Twitter is not more popular among teens.

   • Teens already update their status religiously on other sites like Facebook, MySpace, and myYearbook.
   • Teens use MySpace to keep up with musicians and celebrities, which MySpace differentiates on.
   • As a group, teens are not major consumers of news from any outlet, making “staying current” a poor driver of mainstream adoption — though of course there are exceptions.
   • Teens use both MySpace and Facebook to keep up with friends they know.

   Given the above, it is no surprise that teen penetration is not higher. The value proposition of Twitter to the majority of teens is the issue.

   Yes, teens don’t use twitter because they can’t do anything they already can’t do on MySpace or myYearbook. But the major reason they don’t tweet it because it takes time to build a following you can interact with. It just doesn’t provide the type of immediate gradification they are looking for. They want immediate conversations they can jump in to NOW. Something the other services provide and twitter does not.



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In computer science a byte (pronounced "bite", IPA: /baɪt/) is a unit of measurement of information storage, most often consisting of eight bits.

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